Bleisure travel has rapidly become a buzzword signifying travelers that mix a business journey with leisure. Studies show, however, that bleisure goes a lot deeper than just a informal trend. Here’s a look at a few ways travel providers can profit from this profitable trend. Bleisure travel is a mix of leisure and enterprise travel, but research show it goes deeper. Picariello mentioned the corporate plans to use the Travel + Leisure name to offer new travel companies and “expand brand licensing agreements.” Vicky has been in the travel business since 1990 and with Conlin Travel since 1996.
- It was later acquired by Time Inc. and was a part of that firm’s buy by Meredith.
- Transportation, hospitality, and companies firms are sometimes navigating an more and more aggressive setting—crammed with entrenched world manufacturers with massive shopper attain and rising smaller innovators seeking to change the established order.
- Adobe’s Digital Trends